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How Camo Snuck into Your Closet: A No-BS Fashion Tale

by Stacy Gentile on February 09, 2024

Alright, listen up! Ever caught yourself rocking camo at the bar and wondered, "When the hell did I become a fashion icon?" Yeah, me neither. But let's face it, camo's everywhere these days, from the deer stand to Milan. Here’s the lowdown on how camo crawled out of the foxhole and into your wardrobe.

Born in the Bush, Raised on the Streets

Camo was born for one thing: making sure you don't get your ass shot off. But somewhere down the line, it went AWOL and ended up as the darling of the fashion world. Irony much? You bet. We literally have nothing in common with each other. We are soldiers. We eat MREs not avocado toast. The same stuff meant to keep you invisible in combat is now used to stand out in a crowd. Which really begs the question of this shit even works.

Wearing camo is like saying you are a rebel. Back in the day, slapping on some camo was like giving the middle-finger to polite society. It said, "I'm here, I'm not like you, and that's just fine." Wearing camo was badass, a little bit of "F-you" to the establishment. And let's be honest, who doesn’t love a bit of rebellion with their morning coffee? Then the streetwear gods got their hands on camo, and suddenly, it was more than just Army / Navy surplus for lonely guys like John Rambo. It was edgy, it was cool, and it didn't give a rat's ass about the fashion police. Camo shorts, camo hats, hell, even camo Ranger Panties – you name it, it got the camo treatment. Even lambos! WTH.

Next thing you know, camo patterns are strutting down Paris runways like it owns the place. High-end designers, who probably couldn’t tell a foxhole from a keyhole, decided camo was "in." And just like that, camo went from GI Joe to Fashion Week and caviar.

Camo belongs to the warriors!

So why do hard-charging, dame-chasing, no-nonsense fuck ya kind of dudes dig camo? Simple. It's cool, it's no-frills, and it's got a story. Plus, lets face it, we know what real camo clothing actually smells like, and it isn’t fabric softener. Its that weird smell of dirt, diesel and maybe cheap plastic. Wearing camo is like wearing a badge of honor, a nod to those who know the business end of an M4. Plus, let's be real – it looks damn good by the grill or at the pool. We earned the right to wear it.

These days, camo's not just about blending in with the trees. It's blue, it's red, it's digital – hell, it's even on swim trunks. But no matter the color or cut, it's got that same rugged spirit, a little hint of "I could survive in the wild, but I'd rather be at the bar." I’d rather be in the bar wearing some jungle camo is more like it.

The Moral of the Story

Camo's journey from battlefield gear to bro-wear is one for the books. It's a tale of practicality, rebellion, and a healthy dose of "I do what I fucking want." So next time you throw on that camo tee, remember,  you're part of a grand tradition of badasses who wear their history like a second skin. If you see a fashionista eating avocado toast, give them the side eye.

Are you feeling the camo call? Check out the latest and greatest at

And remember, in a world that can't stop talking, sometimes the loudest statement is the one you wear. Get moving soldier!